BRAND CONSULTANCY & DESIGN
Helping businesses use their brands more effectively, from regional to global, mass market to specialist B2B, start ups to larger corporations.
Springer Nature
Unifying Nature Portfolio’s 60 academic journal brands under a clear, cohesive architecture and positioning. This included a compelling Masterbrand platform
"The world needs your science", celebrating the researchers behind the breakthroughs. For individual titles like Discover, we developed a distinct positioning targeting Early Career Researchers, including a messaging framework, social strategy, and the campaign “We cover what you discover”, amplifying emerging voices in science and driving submissions.
Bacardi Single Malts
Creating a Masterbrand and Whisky Club for Bacardi's premium Single Malts — Aberfeldy, Aultmore, Craigellachie and Royal Brackla — blending rich heritage with a fresh, modern appeal. Moving beyond traditional whisky stereotypes, we defined a bold new positioning: “Taking whisky drinkers off the beaten path”. The result was a new name and identity for
The Discovery Collection and its accompanying club, The Discovery Collective.
The Blackpool Pass
Developing the Blackpool Pick 'n' Mix Pass for Merlin Entertainments — a flexible ticketing product that lets families create their own attraction bundle, driving visitation across the brand’s portfolio. A bold, playful identity featured ‘sweet’ icons representing each attraction, designed to flex across media, assets and varying tactical offers.
Financial Times
Creating a new brand communications platform and architecture for the Financial Times, rooted in its belief in the free enterprise economy. “Enterprisingly Free Thinking” positioned the FT’s journalism as a tool for sharper perspective. The resulting campaign, “World Wise” highlighted the publication's global reach and encouraged readers to think more freely by seeing the world from an angle only the FT provides..
Ki Insurance
Partnering with Brit Insurance to create Ki as a standalone brand — the first fully digital, algorithmically-driven Lloyd’s syndicate. Powered by machine learning and human expertise, Ki simplifies risk placement for brokers, captured in the brand proposition “Risk Simplified” and brought to life through a distinctive identity featuring a dynamic diagonal line drawn from the logo. We also developed a broker-specific messaging framework to clearly convey Ki’s benefits and build trust.
